Front Page
Design agency rebrand
Created at Front Page
It's not every day you get the chance to rebrand the company you work for, but that was exactly the opportunity I was given towards the end of 2017, after almost three years at Front Page.
Working with a small, close-knit team, we set out to redefine how the studio presented itself, both visually and verbally. It wasn't a cosmetic refresh. It was about properly articulating who we were, how we worked, and what we stood for.
Together, we introduced an entirely new set of brand guidelines, including a clear and considered tone of voice. The work touched everything from identity and layout principles through to copywriting rules, giving the studio a consistent and confident foundation to build on.
It was a rare chance to turn the critical thinking we'd normally apply to client work inward, and help shape the future of a place I was part of every day.