Royal Caribbean
A 400-page site, rebuilt for mobile
Created at Front Page
Royal Caribbean's website had grown to over 400 pages, long before mobile was the primary way people browsed. The challenge wasn't just making it responsive, but making it usable.
Rather than redesign everything at once, I took a phased approach, designing a flexible system of responsive modules that could gradually replace existing pages without breaking the site. At the centre of the work was a new global navigation, rebuilt from the ground up to reorganise content, simplify journeys, and work consistently across devices.
The result was a scalable, mobile-first foundation that allowed the site to evolve without starting over.